HARNESS THE POWER OF YOUR OWN STORY.

As a documentary style case study, dramatic/comedic approach or animation, the best people to tell those stories are likely to be the clinicians, technologists, patients, sales force or corporate clients you ultimately serve. These are your evangelists: the authentic, believable messengers of your brand.

“There have been great societies that did not use the wheel, but there have been no societies that did not tell stories.” - Ursula K. LeGuin
“Stories are the secret reservoir of values.” - Ben Okri
“Those in leadership positions who fail to grasp or use the power of stories risk failure for their companies and for themselves.” - John Kotter